Marketing I (MRKT 301)
Offered By:
Management Technology Faculty
Description
As markets change, so does marketing. Marketing is no longer a company department limited only to a number of tasks emphasizing the advertising and sales dimensions. Marketing must drive the company’s strategic planning, it is about deciding who we want to be our customers, which need to satisfy, what products and services to offer, what prices to set, what communications to send and receive, what channels of distribution to use and what partnership to develop. Add to this that “Service Marketing” is gaining enlarged attention from both academics and marketers, which require more understanding and analysis for its roles in modern marketing practices.