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The First “MINDS: Management, Innovation, Design, and Sustainability Conference at GUC Campus

In Academic
Monday, February 22, 2021

The Faculty of Management Technology, the Faculty of Applied Sciences and Arts, and the Faculty of Civil Engineering at the German University in Cairo collectively held the first “MINDS: Management, Innovation, Design and Sustainability - Re-Thinking Boundaries post COVID-19” conference on the 22nd and 23rd of February, 2021 via Zoom.


The virtual conference aimed at reflecting on the global sustainability agenda; specifically Sustainable Development Goals (SDGs) which relate to Quality of Education; Industry, Innovation and Infrastructure; Sustainable Cities and Communities; and Responsible Consumption and Production. Through the collaboration and shared interest between the three participating faculties, the conference highlighted the multi-faceted and interdisciplinary relationship between management, innovation, design and sustainability. Moreover, it also aimed at exchanging knowledge with international academics and scholars, opening opportunities for joint researches and projects as well as gaining insights about recent methodologies adopted in sustainable management research.


The organizing committee was comprised of the Faculty of Management Technology represented by Prof. Ehab Kamel Abouelkher , Prof. Noha El-Bassiouny, Prof. Ralf Klischewski, Assoc. Prof. Raghda El-Ebrashi, Dr. Hagar Samir and Dr. Hadeer Hammad; the Faculty of Applied Sciences and Arts represented by Prof. Sabine Mueller and Ms. Nariman Lotfi; and the Faculty of Civil Engineering represented by Prof. Moustafa Baraka and Prof. Mahmoud El Khafif. The international keynote speakers included Professor Michael G. Luchs, Shook Term Distinguished Professor of Business, Raymond A. Mason School of Business, William and Mary, US, and Professor Holger J. Schmidt, Professor of Marketing, Koblenz University of Applied Sciences, Germany as well as Professor Florian Becker-Ritterspach, Professor of Economic and Organizational Sociology, HTW Berlin, and Prof. Dr. Julia Schwarzkopf Professur für Nachhaltige Unternehmensführung Hochschule für Technik und Wirtschaft (HTW) University of Applied Sciences, Berlin and Professor Ralf Klischewski, Professor of Information Systems and Academic Director of GUC Berlin. During the event, the practitioner view was featured by hosting Ms. Sina Hbous, Advisor to the Chairman for Sustainable Development and Head of Sustainable Development Department (SDD). The local speakers included Assoc. Prof. Mona Elbannan, Dr. Heba Ghoneim, and Ms. Jalila El Jadidi, Business System Analyst, Energy and Environmental Protection Department, Commonwealth of Massachusetts, Former Adjunct Faculty of Management, Bentley University (USA). The event was attended by postgraduate M.Sc. and PhD students from the three participating faculties.



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