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In Academic
Wednesday, December 13, 2017

After studying International Business and Strategic Management at the German University in Cairo, award winning designer, Shymaa Kamal started her career as a marketer in Unilever, one of the world top FMCGs companies. Years later she couldn’t fight her passion in design anymore, and decided to start off her career in design from the world’s design capital, Italy. She studied design at Florence Design Academy, and came back to Cairo to start up her Psychology Based Design Company. With her marketing experience, strategic and business exposure, and design expertise, Shymaa Kamal became one of the recognizable names in the Design field in the World Very early in her career, her work has been recognized globally.

·        In the year 2017, her continuous efforts in reviving the Ancient Egyptian great heritage across all design disciplines were recognized by his Excellency the President of Egypt, Mr. Abdelfattah El Sisi in the Youth Conference, Alexandria, Egypt

·        In 2017: She was shortlisted by- International Product Design Awards - for her Scarab Chair among the best 5 chair designs for the year 2017 International Product Design Awards, London UK.

·        In 2016: She won the prize of The best sofa design worldwide - Her famous Wing Sofa - for the year 2016 by The International Product Design Awards, London UK.

·        In 2016: She was named by A’ Design Award Winner in the year 2016 as a “Design Hero” for her efforts in making the world a better place through good design.

·        In 2013: She was nominated by the Society of British Interior Designers for the Best Designs of the World in London, UK.

·        She was named an A’ Design Award Winner three consecutive times for the years 2014, 2015, and 2016, Milano, Italy.


·        Currently: She works on redesigning the Etihadeya Presidency Palace by introducing a complete design philosophy that will reflect the Egyptian identity.


In 2013, Al Shymaa founded the field “Fundraising Design”, a new design discipline aiming at helping NGOs and humanitarian entities fundraise donations. Since then, her company has been helping many entities raise donations through good design. She adds to the design world in the fields of Interior Design, Exterior Design, Product Design, Public Design, Green Design, and Fundraising Design. Regardless of the nature of every project she works on, her ultimate goal is using design in favor of humanity.


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