The German University in Cairo (GUC) celebrated the completion of all the design work and studies for the visual identity project for the Alexandria Governorate. The GUC Chairman of Board of Trustees Professor Dr. Ashraf Mansour presented the document of the “Intellectual Property Rights” of the visual identity to Major General Mohamed Taher Al-Sharif, Governor of Alexandria, in order to circulate it to all local, national and tourist bodies of the governorate. An illustrative booklet for spatial applications and ways to use the identity was also handed over to the Governor.
This project falls within the presidential mandate that GUC was honored to implement in collaboration with Armed Forces’ Engineering Authority in order to be applied in all governorates as a part of Egypt’s gains and pillars of building a modern state which is characterized by a unique civilizational roots and cultural specificity.
In his speech at the ceremony, Dr. Mansour said that Alexandria’s identity is very complicated due to the many ages and civilizations that have rolled over the city, and that through the design conducted by the team of the GUC’s Identity Center, the city of #Alexandria was rediscovered and recognized, as different calligraphy designs, that fit each era and reflect its heritage spectrum including the Greek, Roman, Coptic, Islamic, Arabic and contemporary age.
The design also used the state –of- the- art dimensional technology and colorful visual vocabulary inspired from surrounding environment in order to become an innovative window through which visitors see the features of the Mediterranean city of Alexandria in a new robe. Dr. Mansour added that this kind of initiatives create job opportunities and consequently lead to stability in Egypt through developing the private sector to work side by side with the public and government sectors.