News Headlines

Or Search News in GUC Calendar

GUC rebrands Luxor the world most famous attraction

In GUC News
Thursday, April 5, 2018

In a collaboration that marks the unique CSR initiatives of GUC, GUC celebrated the cooperation agreement and the delivery of the rebranding manual to Luxor governorate. The manual includes tools that would represent Luxor as an international brand that reflects the genuine beauty and the unique features of the city. It includes digital tools for companies and for individual visitors , it includes as well In-App ads, designs for marketing tools, interactive mobile Apps, and an interactive website. The technical work was done by both faculties of Engineering and Applied arts and sciences Academics and students. Prof. Ashraf Mansour, GUC Prime Founder and Chairman of Board of trustees, His Excellency Luxor Governor Mohamed Badr, Head of the Cultural Department at German Embassy Mr. Simon Brombeiss, GUC rebranding teams and representatives of the Egyptian Ministry of Tourism attended the collaboration agreement celebration.