Making decisions depend on information. Information comes from analyzing data. Knowing when, where, and how to use statistical techniques to analyze data that help in making the right decisions gives managers a definite advantage. This course familiarizes the student with the statistical techniques, methods & tools with emphasis on the use of the SPSS software package. Among the topics in this course are; review of probability, discrete and continuous random variables, sampling distributions, introduction to estimation, hypothesis testing, analysis of variance (ANOVA), nonparametric statistics, regression and correlation analysis.
This course is designed to survey the field of finance and provide the foundation for more advanced finance coursework. Topics include sources of business and financial information, the time value of money, capital budgeting, capital structure, business financial planning and working capital management. A framework is developed that can be applied consistently in making financial decisions. The prime goal of the course is to develop the necessary tools to utilize in the financial decision making process. In this course, we will not focus on the decisions, but rather on a logical and consistent deliberation process that can be applied in a diverse set of situations.
Marketing management is the art of optimal manipulation of the marketing mix to achieve business goals. This course encompasses activities such as demand creation and stimulation, positioning, product differentiation, product and brand management among others. All these activities involve planning and analysis which provide a framework for decision-making that is logical and does not stifle creativity. This course will require the integration of theory and practice based on analytical techniques introduced during this course.
The course covers the fundamental concepts associated with financial and management accounting. The course covers analytical approaches to financial statements and relevant financial and managerial accounting concepts and principles. The course places emphasis on the use of financial accounting information by managers. No prior accounting knowledge is assumed.
Media Management (prerequisite: Media Economics)
This course introduces specific competencies in the area of accounting, human resource management, marketing and public relations. The course also addresses the operational challenges involved in the management of media organizations and examines the structures and managerial practices of media organizations.
Human Resources Management
Human resource management (HRM) is considered an important source of organizational competitive advantage. This course introduces students to some of the important strategies, policies and techniques of managing people within organizations. Topics covered include HR planning recruitment, selection, compensation and training, especially as they are applied in Egypt.
This course introduces students to the concepts and theories of media economics, with a focus on commercial and public services broadcasting and organizations.
Research Methodology (prerequisite: Business Statistics)
This course introduces students to the concepts, theories and methods of conducting scientific research in various business fields. The course reviews the research processes including research question formulation, hypotheses development, sampling design and data collection methods. The course also covers the advantages and limitations of the various quantitative and qualitative research methods. Special emphasis is placed on the ethics of research.
Strategic Management (prerequisite: Marketing Management, Corporate Finance, Accounting, Media Management)
This course focuses on strategy analysis and strategy formulation. Students will use widely accepted concepts or tools in order to analyze key drivers and developments in the external environments of social systems such as organizations as well as core competences and capabilities of organizations. Based on the analysis, they will develop strategic options and formulate business strategies which shall provide organizations with a sustainable competitive advantage.
The Course introduces the students to the historical basics and the development of journalism and compares broadcasting to online journalism along with journalistic constraints and influences. The Focus of the course will be on journalistic types of reporting (informative/interpretative/investigative journalism) and journalistic forms (news, feature, report, editorials), including an emphasis on quality in Journalism. The classification of PR and the interplay of the latter and journalism will also be covered. The course will conclude with a short introduction into writing news and features.
Media, Politics and Society
The course is intended to provide a comprehensive approach to the relationship between media, politics and society. This includes the role of media in politics and society, press theories / political and media systems, process of democratization and Media structure and functions in democracies. The different media effects and media types (societal, political) will be covered as well as the role of media as a political actor, with the focus on political news and stereotypes. Topics included will be global media politics, such as UNESCO, NWICO, cultural imperialism; the role of global news agencies – news flow and International Broadcasting, focusing on the so called CNN Effect. Finally, the course reviews various media landscapes.
International Media and Markets
This module combines media- and communication science, media systems as well as the role of media in context of transformation processes. An emphasis will be put on the impact of media systems on societies and recipient’s behavior.
Focus of this module will be trends in digital media from an international perspective. It includes facts about the digital media landscape, changes in media usage and the question about the flow of information on the web and how to cope with high complexity of markets and media.