Graphic designers are the spear head of the “pictorial turn” we are experiencing, i.e. the cultural shift from the written word to the image. Their job is to make the essence of a message visible in order for the observer to grasp it with a glance. Students learn to perform such visual tasks by acquiring different kinds of drawing and designing techniques as well as conceptual skills. In the study of typography, history of design, as well as the latest developments of digital graphic design, students develop an understanding of the tradition, practice, and process of graphic design.