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Mission and Objectives

Our mission is

to provide the necessary knowledge and skills required for understanding and managing the media industry, through high quality education, that combines academic lectures and practical media training.

Our Objectives

  1. Offer working professionals in both creative and managerial fields the opportunity to deepen and build on their knowledge and experience.

  2. Offer young graduates an opportunity to expand their professional horizons and accelerate their career growth.

  3. Provide specialized and advanced executive education in the management of television, radio, journalism, publishing and entertainment organizations.

  4. Help students to take on a challenging role in the media management field through the expertise they develop.

  5. Promotion of academic and intercultural exchange between the media and communication industries of Germany and Egypt.